Tuesday, March 1, 2016

Concierge E-Commerce the way to go?

Is it true that concierge e-commerce is the way to go now? 

This is just my 2 cents.

From consumer point of view, buying things online speed things up. I can view the item that I want through e-commerce website by a simple search function. If I cannot find the item that I want, that means the search function is not good enough. People who can buy online usually are good enough to key in few keywords of item that they want to buy. So finding results of item through search engine is definitely not a problem for them. However, for consumers that who are not able to use e-commerce properly, usually they will just stop by some place and buy the item they want in a shop. Unless the item is not available anywhere nearby them. But yeah, most of the time that happens. 

As for Business owner point of view, having concierge for e-commerce platform is almost like opening a shop to sell things. The operating cost might be doubled or tripled because you need a team of good IT people to set up your website. You also need a team of good people to key in those product information. All of them are more expensive than hiring few shopkeepers or sales assistant to help you to do stock receiving, stock take, selling and merchandising. But, e-commerce still has it's advantages. It is accessible worldwide. Meaning anyone can buy as long as they have internet.

So let's take a look back to today's market. When people mention about e-commerce, we will think of Lazada, Amazon, Ebay, Taobao or Rakuten. It is hard to beat them in doing promotion and marketing because they are the big player in this industry. 

Comparing e-commerce and concierge e-commerce, of course concierge e-commerce will require higher operating cost because they need to have a group of good people who can have a friendly chat with the customers. Still, concierge e-commerce will be able to net all the remaining people who are not good enough to purchase properly through e-commerce website. So both pros and cons are there.

But if I am given a chance, I think I wont start a concierge e-commerce business due to all the reasons above. :) For me, internet business that is self sustainable are like stock photo, video hosting, digital advertising, famous information site and some other field that I don't have chance to get in to yet. So do lighten me up if you are in a business that is sustainable but not in the list I just mentioned. 

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